The segment data is probabilistic derived profiles based 100% on behavioral data-algorithms, delivering a very high degree of precision
The precision on the algorithms is constantly validated up against AudienceProject’s massive online panels that counts 800.000+ active panelists in the region.
On predicted segments, AudienceProject estimates to be able to enrich ad impressions with sociodemographic data on a large proportion of your inventory or paid media.
Precision is high, but not absolute. Gender precision +80%.