Place you on top of the media plans without compromising volume
- Set realistic targets for the campaign
- Use the forecasting function in your ad server
- Never apply narrow segments unless the clients are willing to pay for it
- Beware of ‘exclusivity’-settings, frequency capping and geo targeting
- Monitor the performance in AudienceReport and optimize through AudienceReport
- Use AudienceReport for media planning
- Combine the segments with the right conditioning (AND/OR)
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