Data Introduction

• Methodology and precision
• What is deterministic data?
• What is probabilistic data?
• The distinction between campaign impression profile and impressions in target group
• Available Segments
• Existing integrations

Best Practices

• Do's and dont's when using AudienceData
• Using targeting with the right conditioning
• Why introduce segments with different affinities?
• How to document the accuracy?

Troubleshooting

• I can't find AudienceData in my platform

Publisher

• Lotame integration
• Inventory available for realtime targeting in DFP
• How to report on AudienceProject segment usage in DFP
• Accessing targeted data with DFP Audience sync
• AdForm publisher integration instructions

Adserver

• How to access segments in Mapp data
• Setting up AdForm first-party integration

DSP

• How to find AudienceData in MediaMath DMP
• How to find segments in Adform
• How to find segments in DBM
• How to find segments in BidTheatre